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Swafing presents you - the perfect stage for your fabric store or online shop!

Are you a Swafing retailer with heart and soul? Then be part of our new campaign: ‘Swafing shows you’ - the stage for your shop or online shop! We want to take our community with us - on site or online. Show who you are, what makes you special and why your shop is a favourite place for sewing enthusiasts.

With our new campaign, we are putting you, the Swafing specialist retailers, centre stage! Whether it's a small studio, a family-run fabric shop or a creative online shop - we want to show who is behind the inspiring accounts, the lovingly managed shops and the personalised advice. Take part and introduce your business: With pictures, a few words about your shop or online shop and your passion for fabrics, you're in!

We want to support you, make you visible and show the sewing enthusiasts out there where they can get the best fabrics and great service with lots of love, creativity and passion.

Material package WhatsApp fabric party

A different kind of shopping experience - reach your customers where they communicate every day anyway - with a WhatsApp fabric party directly on their smartphone! Fast, exciting, interactive & uncomplicated for you and your customers! This additional communication channel will bind your customers to you and give them the feeling of belonging to an exclusive circle.
Why not give it a try - it's really easy! We'll show you how you can create great shopping experiences for your customers with a little preparation! Pick up your smartphone, take the first step and you'll soon be holding your first WhatsApp fabric party with your customers. Important: We recommend using the WhatsApp Business app!
(Material only available in German. Take it as inspiration or translate it into your language!)


Marketing Packet Live Shopping

Try something new! Show your customers that you are there for them live with Instagram Live Shopping! To help you get started, we have put together this special package with suggested tips, ideas, information, and even templates for creating posters and practical note taking forms.


Sewing patterns

Discover our versatile sewing patterns for creative projects with the latest Swafing fabrics! Whether practical accessories, trendy clothing or lovely gift ideas - our step-by-step instructions are ideal for beginners and advanced sewers. Let yourself be inspired and sew your very own favourite piece!